What 2,412 sections and 1.8 million copies tell us about the heroes, footers and pricing tables teams choose — and the ones they skip.
Where to start#
Start with the question your reader arrives with, then answer it before anything else.
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What 2,412 sections and 1.8 million copies tell us about the heroes, footers and pricing tables teams choose — and the ones they skip.
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In short
What 2,412 sections and 1.8 million copies tell us about the heroes, footers and pricing tables teams choose — and the ones they skip.
Key takeaways
- The short version is in the first paragraph.
- Each section stands on its own if you skim.
- Links at the end point to the sections we used.
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