Every month we look at how the library is used — anonymously, in aggregate. This year we went further and asked 1,200 teams how sections fit into their process: who picks them, how much they change, and what happens after the paste. This post is what we learned, with the numbers.
Which sections do teams copy most?#
Three kinds of section account for almost half of every copy: heroes, pricing tables and footers. They are the sections every marketing page needs and the ones where getting the structure wrong is most visible. Features grids and testimonials follow, then a long tail of FAQs, logos and calls to action.
Three kinds of section account for almost half of every copy: heroes, pricing tables and footers. They are the sections every marketing page needs and the ones where getting the structure wrong is most visible. Features grids and testimonials follow, then a long tail of FAQs, logos and calls to action.
| Section type | Share of copies | Median edits after paste |
|---|---|---|
| Hero | 21% | 4 |
| Pricing | 14% | 6 |
| Footer | 12% | 2 |
| Features | 11% | 5 |
| Testimonials | 8% | 3 |
Pricing is the most edited after the paste, which makes sense: every product has different tiers, and the table has to carry them. Footers are the least — teams want the structure and the links, not a new idea.
How much do teams change?#
Less than we expected. Four in five teams keep the layout of a section and change only its copy, colours and imagery. The remaining fifth restructure it, usually by adding or removing a column. That tells us the value of a section is its structure: the spacing, the hierarchy and the responsive behaviour that took the original designer a day to get right.
What makes a team fast?#
- Starting from a template rather than a blank page.
- Agreeing on a DESIGN.md before anyone copies a section.
- Letting one person own the page structure and others fill content.
- Searching by industry, not only by section type.
The teams that shipped fastest did two things: they started from a template, and they decided their tokens first. A section copied into a project that already has a palette and a type scale needs a fraction of the edits.
Where libraries stop working#
Browsing works until a category holds about forty items. Past that, people search — and search only works when the words they type match the words the library uses. That is why we tag every section by industry as well as by type, and why our search reads both.
| Designing every section | 11 days |
|---|---|
| Copying sections, no template | 5 days |
| Starting from a template | 3.5 days |
Source and method: Self-reported by 1,200 teams in our 2026 survey, cross-checked against first-publish dates where teams shared them.
If you take one thing from this: decide your tokens, start from a template, and use the library for structure — not for ideas you then rebuild from scratch.
