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The landing page launch checklist we use before every release

Thirty minutes, twenty checks, one page. The list we run on every landing page before it goes live — from meta tags to the 375px view.

IM2 min read
On this page 4 sections

In short

Before launch, check the page at three widths, test every link and form, confirm the title, description and social image, run an accessibility scan, and measure load speed on a mid-range phone. Most launch-day bugs come from the 375px view and broken links.

Key takeaways

  • Check three widths: 375px, 768px and 1440px.
  • Click every link and submit every form once.
  • Confirm title, description and the social card preview.
  • Measure on a mid-range phone, not your laptop.

Every launch we have regretted had the same cause: something nobody checked because everyone assumed someone else had. So we wrote it down. This is the list, in the order we run it.

Layout#

  • View the page at 375px, 768px and 1440px.
  • Check nothing overflows horizontally at 375px.
  • Check the hero’s headline wraps to at most three lines on a phone.
  • Check images have width and height so the page does not jump.
  • Click every link — internal and external.
  • Submit every form with real data and check the confirmation.
  • Read the page aloud once; typos hide from eyes, not ears.

Search and sharing#

  • Title under about 60 characters, description around 150.
  • Social card preview in a validator — image, title, description.
  • Canonical URL points to the page itself.
  • The page is not set to noindex (we have shipped that bug).

Speed and accessibility#

CheckTargetTool
Largest Contentful PaintUnder 2.5 s on 4GPageSpeed Insights
Layout shiftUnder 0.1PageSpeed Insights
Accessibility issuesZero criticalaxe DevTools

Thirty minutes is cheap next to a launch-day rollback. Print the list, tick it off, and ship with one less thing to worry about.

How we know this

We have run this list on every landing page we shipped since January 2026.

Related questions

How long does the checklist take?

About thirty minutes for one page, most of it clicking links and checking widths.

Which widths should I check?

375px, 768px and 1440px cover phones, tablets and laptops.

What is the most common launch bug?

Horizontal overflow at 375px, followed by broken links.

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