Short headlines keep the product view above the fold. Forty before-and-after rewrites, and the rule of thumb we now use for every hero.
Where to start#
Start with the question your reader arrives with, then answer it before anything else.
Craft
Hero headlines under ten words: a field guide
Short headlines keep the product view above the fold. Forty before-and-after rewrites, and the rule of thumb we now use for every hero.
On this page 1 sections
In short
Short headlines keep the product view above the fold. Forty before-and-after rewrites, and the rule of thumb we now use for every hero.
Key takeaways
- The short version is in the first paragraph.
- Each section stands on its own if you skim.
- Links at the end point to the sections we used.
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